Here are twenty no-cost ideas to help you engage existing customers and prospects and spread the word on your
product or service. They range from basic tactics to high level strategies, but what they all have in common is that the
only cost to implement them is time and effort.
1. STIR UP INTEREST ON TWITTER
The SciFi channel discovered its show, Eureka, was generating a lot of talk on twitter, so they created a twitter site where writers posing as characters talked back to fans. Result: the producers of the show now directly communicate to over 3,000 rabid viewers. They are not alone.Companies who use it includes: Amazon, Apple, and so much more. its free to sign up. Visit Twitter Here
Use Meetup, Upcoming, or Google Groups to organize a casual get together with your customers. It doesn’t have to be fancy, you can even skip the coffee and donuts, just stick to one of the most overlooked secrets in marketing: listen to your customers. Get a bunch of them together in a room, ask them what they want from you and stand back. I guarantee you’ll learn something.
3. CREATE A FACEBOOK FAN PAGE
Buying ad space on Facebook is ineffective because people just aren’t clicking. But building a Facebook Fan Page for your product is a free and, arguably, better way to reach your fans by giving them a badge to show off their loyalty on Facebook. Then tell them about it, starting with a link to the fan page on your web site or weblog.
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4. CREATE A PODCAST tutorial for Windows. If you use Mac OS X you have what you need. For ideas check out how Amazon and Barnes & Noble do podcasting.
5. HOST A WEBINAR
I love Webinars. A good webinar informs participants and motivates them to to purchase too. I recently listened to a webinar by Modern Postcard that featured a 20% off coupon. Nice! I plan on using mine
for an upcoming campaign. Use free webinar hosting sites like Dimdim, Yugma, and Vyew to show customers how your product solves their problem.
Ideas 6 - 20 in my next posts.
Credits: Keith Monaghan
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